Sprout Social Unveils Rebranded Influencer Marketing Platform

Sprout Social has officially launched its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). With nearly half of all consumers making at least one purchase per month due to influencer content and 80% of marketers reporting stronger conversions from influencer campaigns, the impact of influencer marketing on the buyer’s journey is undeniable.

Sprout Social Influencer Marketing is designed to help brands tap into this significant opportunity through AI-driven insights and advanced analytics. The platform empowers marketers to identify the right influencers, foster authentic partnerships, and maximize campaign ROI. This newly enhanced platform, along with its AI-driven roadmap, will be a highlight of Breaking Ground, Sprout Social’s premier quarterly event delivering critical product updates and forward-thinking industry insights.

A Smarter, More Efficient Approach to Influencer Marketing

Sprout Social Influencer Marketing streamlines the process of discovering and engaging with influencers, making campaign execution more seamless and effective. The platform delivers actionable insights, simplifies influencer selection, optimizes workflows, and centralizes campaign management. These capabilities enable brands to scale their efforts efficiently while maintaining the authenticity that drives influencer marketing success.

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“The growth of influencer marketing is undeniable, projected to be a $199 billion industry by 2032,” said Scott Morris, CMO of Sprout Social. “Consumers increasingly trust influencers more than brands, pushing companies to prioritize authentic, relationship-driven campaigns. Sprout equips brands with the tools and data to identify the right influencers, drive customer growth, and build lasting trust. And the results are undeniable—businesses on average earn $6.50 for every $1 spent on influencer marketing, with top campaigns delivering even greater returns.”

A 2025 Forrester Consulting Total Economic Impact™ study, commissioned by Sprout, revealed that customers leveraging Sprout Social Influencer Marketing experience an average 25% time savings in discovering and managing influencers.

According to Ryan Wenstrup-Moore, Social Media Manager at The Kroger Co., “Influencer marketing is a core way we reach and build meaningful relationships with our customers. Sprout Social Influencer Marketing has enabled our team to find creators who align to our values and ultimately create authentic and relatable content.”

AI-Powered Innovations on the Horizon

Throughout 2025, Sprout Social will introduce new AI-powered features designed to simplify key workflows, further streamlining the process of discovering, vetting, and collaborating with influencers. These enhancements will help brands drive increased ROI with greater efficiency and effectiveness.