Tinuiti’s Chief Marketing Officer and Chief Solutions Officer Sweep Top Ad Industry Awards
Tinuiti – the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon – announced Chief Marketing Officer, Dalton Dorné, and Chief Solutions Officer, Obele Brown-West, have garnered a slew of recent industry awards from some of the industry’s foremost organizations including Adweek, Ad Age, AdExchanger, and AdMonster. As part of Tinuiti’s E-team, Dorné and Brown-West’s combined leadership and expertise continue to drive growth, elevate client experience and provide top-tier performance for Tinuiti’s client partners.
Dalton Dorné, Chief Marketing Officer at Tinuiti, said: “It’s incredibly humbling to be named among some of the industry’s top talent, in particular, alongside Obele, an inspiring fellow teammate and leader here at Tinuiti. These accolades serve to highlight what’s capable when you’re supported by a company that truly values its people-first culture and empowers every individual to continue improving, adapting and growing to be the best version of themselves. This dedication to a people-first culture is also what allowed me to build the incredible marketing team we have today, without whom none of this would be possible.”
Obele Brown-West, Chief Solutions Officer at Tinuiti, said: “At Tinuiti, one of our key values is ‘Unleash Greatness’ and today, I’m proud of the recognition that stems from being able to tap into my own ‘greatness’ and continue going above and beyond, while also hopefully inspiring those I work with to push further and reach new goals. It’s an honor to share in this success with Dalton and with the incredibly-talented and supportive team that make it all possible day in, and day out.”
Dorné, who joined Tinuiti as CMO in 2019, successfully spearheaded bringing four disparate agencies under one new brand as one of her very first endeavors at the agency. In the midst of this massive undertaking a global pandemic meant she was also focusing on guiding clients, and the industry at large, through a period of extreme uncertainty. In addition to overseeing all facets of Tinuiti’s marketing team, Dorné drives the continued growth, visibility and evolution of the Tinuiti brand. She championed Tinuiti’s first-ever brand campaign— ‘Rethink. Performance.’ This provocative omnichannel campaign drove a +119% increase in site users and generated over 16M impressions and resulted in a +21% increase in Brand Lift on LinkedIn, along with a +12% boost to ‘Tinuiti’ searches.
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