PropellerAds Reveals Social Traffic Targeting for Increased Conversion Rates

PropellerAds, a leading global ad network, is excited to announce the launch of its latest feature, Social Traffic. This new feature is designed to help advertisers achieve increased conversion rates by targeting engaged audiences from top social media platforms like Facebook and Instagram.

With Social Traffic, PropellerAds offers a unique opportunity for advertisers to reach highly engaged social media users through Onclick/Popunder ads. This new targeting option is now available on PropellerAds’ Self-Serve Platform (SSP) under the Popunder ad format.

Key Benefits of Social Traffic Targeting:

• Higher Conversion Rates: Advertisers can achieve up to 2.8 times higher conversion rates compared to regular Popunder traffic. For specific verticals like utilities, the conversion rate can be as high as 4.2%.
• No Creative Requirements: Only a landing page is needed, simplifying the campaign setup process.
• Faster Conversions: Engage with highly active social media users, resulting in quicker conversions and faster return on investment.

Also Read: Kargo Announces New Integration With TikTok For Better Targeting And Reporting For Commerce Advertisers

Expert Recommendations

PropellerAds‘ in-house optimization experts suggest using Social Traffic Targeting to scale high-performing campaigns, test new offers faster, and launch new verticals. This feature allows advertisers to duplicate successful campaigns and reach a broader audience by increasing bids and optimizing sources separately.

Performance Statistics:

• Top Performing Verticals: Utilities, Mobile Apps, Finance, iGaming, Sweepstakes, Gaming, and LeadGen.
• Top GEOs: United States (1.18% CR), United Kingdom (2.36% CR), Brazil (2.78% CR), Indonesia (2.69% CR), and Thailand (3.66% CR). These numbers may vary with time.
• Platform Targeting: 83% of social traffic comes from mobile devices, making it essential to target Android and iOS users.

SOURCE: PRNewswire