Winmo Launches Influencer Insights for Smarter Strategy

Winmo, the leading sales intelligence platform for advertising and marketing professionals, announced the launch of Influencer Insights, a groundbreaking new feature within its recently introduced Sponsorship Hub. Unveiled this morning at Mirren Live, Influencer Insights is designed to equip agencies and brands with a first-mover advantage in the booming world of creator-led marketing, providing unprecedented visibility into influencer-brand partnerships across industries.

Influencer Insights is the only data source to address a critical market need: helping new business professionals and agencies identify which brands are currently investing in influencer strategies and the specific creators they are activating – before competitors can.

“We’ve always believed that actionable, forward-looking intelligence drives the best outcomes for our clients,” said Dave Currie, CEO of Winmo. “Influencer Insights is another step in Winmo’s ongoing evolution – delivering not just more data, but smarter data that makes a real business impact. In today’s market, being early to a brand’s sponsorship or creator strategy can make all the difference. No other platform in our industry is delivering this kind of access.”

Also Read: CreatorIQ Introduces First Standardized Metrics Suite to Solve Creator Marketing’s Measurement Gap

Phase One launch of Influencer Insights includes:

• Tracking of 265+ brands partnering with major influencers across consumer categories.
• 239 unique influencers mapped to active brand partnerships.
• Detailed views into partnerships with mega-, macro-, and micro-influencers across Instagram, TikTok, and YouTube.
• Exclusive insights on both agency-represented and independent creators.
• Influencer focus areas include Health & Wellness, Gaming, Lifestyle, Entertainment, and more.

Influencer Insights is available now within the new Winmo Sponsorship Hub, part of Winmo’s expanded modular pricing system, which includes Winmo Core, Media Insights, Outreach Accelerator, Intent Capture, and Sponsorship Hub.

SOURCE: Newswire