#paid Unveils New Creator Discovery API and Strengthens Partnership with Snapchat in North America

#paid, a premier creator marketing platform, is thrilled to announce an expanded partnership with Snap Inc., launching a groundbreaking integration designed to better connect Snapchat’s highly engaged Creator community with top brand partners. As one of Snapchat’s original Snap Star Collab Studio partners in Canada, #paid will now extend its reach to work directly with Snap Creators across North America. This collaboration offers clients enhanced insights into Snapchat Creators and facilitates seamless activation on the platform. This beta release is available now, with full integration and insights scheduled for completion by the end of March 2025.

Jacqueline Tsekouras, former Creative & Brand Strategy Lead at Snapchat and now Vice President of Strategy at #paid, sees this partnership as an exciting opportunity to empower creators and elevate one of the most beloved social platforms. “Having seen Snapchat’s influence and innovation from the inside, I’m thrilled to bring our expertise together to elevate creators and drive meaningful growth for the industry,” she said.

Snapchat continues to be a top destination for Gen Z and Millennials, boasting a highly engaged user base and an extensive roster of influential digital creators, known as ‘Snap Stars’. Users open Snapchat nearly 40 times per day to interact with their closest family and friends, making it a unique space for engagement. According to Q3 2024 data from Snap, the number of creators posting content on Snapchat is increasing by about 50% year-over-year, with Spotlight reaching more than 500 million monthly active users on average. This consistent activity presents a powerful opportunity for marketers to engage audiences and amplify brand visibility.

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Through this expanded partnership, #paid will offer brands a comprehensive strategy to connect with Snapchatters via their favorite Creators. The new integration makes it easier than ever for brands to find and collaborate with vetted Snapchat Creators who are aligned with their messaging and product offerings, ensuring impactful marketing outcomes.

Jacqueline Tsekouras, with her extensive experience at Snap, will lead a team of social media experts dedicated to delivering full-funnel marketing solutions. This approach will help brands maximize their presence on Snapchat and engage with the platform’s vast user base.

“Creators are central to Snapchat, our community loves their content – and total time spent viewing content on Snapchat is up 25% year-over-year. In fact, there are nearly 15 billion interactions between creators and their fans on Snapchat every single day, which makes Snapchat a sweet spot for marketers looking to partner with Creators to capture the attention of their audiences,” said Noah Wieseneck, Senior Manager, Partnerships at Snap Inc. “Creators around the world are prioritizing Snapchat because it’s where they feel most like themselves, it’s where they can have an authentic connection with their audience, and it’s where they can monetize their content and work with the brands they love, while having fun.”

The new partnership also focuses on creating engaging, immersive experiences that leverage Snapchat’s augmented reality features. With over 300 million daily users engaging with AR, #paid is set to deliver unique, cutting-edge marketing programs that help brands stand out on Snapchat, while providing Snap Creators with top-tier brand partnerships.

“We are excited to expand our partnership with #paid, as these enhancements unlock an even more seamless experience for marketers as they are connected with Snapchat Creators through #paid’s managed service offering,” added Wieseneck. “It’s partnerships like this one that demonstrate the power of collaboration and the real impact Snapchat Creators can drive for brands.”

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