Snap Inc. and Google Cloud Collaborate to Deliver Multi-Modal AI in My AI Chatbot

On September 24, 2024, Google Cloud expanded its strategic partnership with Snap Inc. to enhance generative AI features in My AI, Snapchat’s AI-powered chatbot and one of the largest consumer chatbots today.

Snapchat will use Gemini on Vertex AI, known for its multimodal capabilities, to process various types of information—text, audio, image, video, and code—enabling more interactive features for its users. For instance, Snapchatters can now ask My AI to translate a street sign photo while abroad or identify the healthiest snack from a video.

Snapchat, first launched on Google Cloud in 2011, has grown to over 850 million monthly active users by offering a fast, fun way to communicate visually. Its focus on core product values continues to set it apart from other platforms.

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As a leader in technology, Snap is shaping how generative AI enhances self-expression, learning, and connection. The partnership with Google Cloud has already shown significant business impact, with engagement on My AI increasing 2.5x in the U.S. since deploying Gemini on Vertex AI.

Evan Spiegel, CEO of Snap, stated, “This partnership reinforces our mission to empower people to express themselves, learn, and have fun. With Gemini in My AI, Snapchatters can quickly learn and share with friends.”

Thomas Kurian, CEO of Google Cloud, added, “Snap is a pioneer in digital communication and now leads in using generative AI to deliver new value. Gemini models on Vertex AI enable millions of daily multimodal interactions with built-in accuracy and safety.”

The decade-long partnership between Snap and Google Cloud continues to evolve, with Snap leveraging Google Cloud’s data, analytics, and AI/ML technologies to drive growth and enhance the customer experience. Multimodal AI capabilities are now available to all U.S. Snapchat users through My AI.