Stagwell’s (STGW) Acquisition Momentum Continues with Addition of Fast-Growing Creative Agency, Movers+Shakers

Stagwell, the challenger network built to transform marketing, has acquired Movers+Shakers, the award-winning disruptive creative agency connecting brands to culture. The agency will join Stagwell’s Constellation network of agencies, which includes 72andSunny, Instrument, The Harris Poll, and others. Dubbed, “The TikTok whisperers,” Movers+Shakers has quickly become the go-to agency for brands looking to push into new frontiers via mainstream and emerging social media platforms, with 250 billion campaign views to date. New business momentum includes 21 new clients in 2023, including being named social media and culture agency of record for Tinder, and creative and culture agency of record for Elemis.

“With their fluency of platforms, the team at Movers+Shakers has proven itself to be the foremost authority when it comes to helping brands create cultural relevance with Gen Z and millennials,” said Justin Lewis, chair, Constellation. “Their penchant for innovation goes hand in hand with our challenger mindset, and will be a boon for those clients eager to create influence and awareness among today’s social-first consumers.”

Recognized as one of the Most Innovative Companies in the World by Fast Company, two-time #1 Fastest-Growing Agency by Adweek, and three-time Best Small Agency by Ad Age, Movers+Shakers has a track record of spurring significant sales growth and equity for brands. Employees and clients unite around the agency’s mission to “Spread joy.”

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By connecting brands to culture, Movers+Shakers drives growth for clients across CPG, beauty, retail, entertainment, fashion, toys, and technology, including:

• e.l.f. – Over the course of four years, Movers+Shakers has helped e.l.f. rise from #8 to #1 favorite beauty brand among teens and achieve 19 consecutive quarters of net sales growth. Their drumbeat of disruptive campaigns includes the #eyeslipsface challenge (the most viral campaign in TikTok history) and iconic brand collaborations with Chipotle, Dunkin, and American Eagle.
• Neutrogena – Since 2020, Movers+Shakers has helped Neutrogena earn credibility and equity with Millennial and Gen Z consumers, through innovative social-first campaigns and content. Successes include the launch of Neutrogena’s SkinU platform across social, experiential, and retail; as well as the socially native “Hydro House” reality show (300M+ total views and 2.4M+ total likes)!
• Netflix – Movers+Shakers helped propel viewership and conversation for Netflix titles. For example, the agency created the first-ever TikTok-native movie trailers, helping propel “Red Notice” to become the #1 most-watched Netflix movie of all time. And Netflix and Movers+Shakers pioneered the first live TikTok takeover on a Times Square Billboard, driving buzz for romcom “Your Place or Mine.”

“Joining Stagwell allows us to drive brand transformation on an even bigger scale,” said Evan Horowitz, CEO and co-founder, Movers+Shakers. “Clients are inviting us to help them in a global capacity, as well as with connected capabilities like media, experiential, data, and commerce. We chose Stagwell because we are excited to partner with its like-minded, disruptive agencies.”

SOURCE : PRNewswire