Sprout Social Acquires NewsWhip to Strengthen Predictive Intelligence and Advance AI Innovation

Sprout Social, a leading provider of cloud-based social media management solutions, has announced the acquisition of NewsWhip, a pioneer in AI-powered predictive media intelligence. This strategic move significantly enhances Sprout Social’s capabilities in predictive insights and supports the company’s long-term vision of developing a next-generation AI-driven social media platform.

In today’s fast-paced media environment, brands and publishers are inundated with thousands of signals every day-from breaking news to viral trends. Identifying the few that matter most is critical. By integrating NewsWhip’s cutting-edge predictive technology into Sprout Social’s platform, customers will gain a unified view of social and media signals, enabling smarter decision-making, deeper audience insights, and faster responses to emerging developments.

“NewsWhip’s AI-driven insights give brands a predictive edge that’s critical in today’s fast-moving digital world,” said Ryan Barretto, CEO of Sprout Social. “Their technology unlocks real-time, actionable intelligence that allows businesses to stay ahead of trends and risks. This acquisition accelerates our vision of delivering an agentic, AI-powered platform that seamlessly connects media foresight with social strategy to drive transformative outcomes for our customers.”

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Founded in 2011, NewsWhip built its reputation on the ability to detect which stories matter most to the media and the public—using social engagement data as a predictive tool. Its platform analyzes tens of millions of stories and over 500 million engagement signals each day, equipping leading brands and publishers with the foresight to act before stories reach peak momentum. NewsWhip has been recognized as a High Performer in G2’s Summer 2025 Reports across four key categories, including Enterprise Media Monitoring.

“We founded NewsWhip to harness real-time intelligence to redefine how brands and publishers anticipate and act on media trends,” said Paul Quigley, CEO of NewsWhip. “Sprout Social’s market-leading platform, proven go-to-market strategy and commitment to innovation make them the ideal partner to build on this vision. Together, we’re poised to deliver incredible value to our customers and establish a leading position in the rapidly growing predictive intelligence market.”

Following the acquisition, the NewsWhip team will officially become part of Sprout Social. Paul Quigley, NewsWhip’s co-founder and CEO, will take on the role of General Manager of Sprout’s Listening business. In this new position, he will oversee both NewsWhip and Sprout’s existing Listening product lines, aligning the combined strengths of both teams to deliver enhanced solutions for modern communication professionals.

This acquisition positions Sprout Social to lead the evolution of AI-driven social and media intelligence, offering customers a powerful platform that unites predictive insights with proactive strategy.