UserTesting Integrates LinkedIn’s ‘Verified’ Feature to Enhance Trust and Transparency in Panel Management

UserTesting, a leading provider of human insights for enterprises, has announced a groundbreaking new integration with LinkedIn’s ‘Verified’ feature, offering companies even greater confidence in the authenticity of participant feedback.

This strategic partnership is part of UserTesting’s broader initiative to elevate the industry standard for trust, transparency, and data integrity in experience research. As panel fraud and misrepresentation remain ongoing challenges within the feedback economy, UserTesting is at the forefront of implementing proactive measures to ensure insights are sourced from genuine, credible individuals. By leveraging LinkedIn verifications, organizations can significantly reduce identity risks, build trust in their insights, and make faster, more informed decisions.

“UserTesting’s service is based on insights and learnings from real people, and by partnering to incorporate LinkedIn verifications, we can help demonstrate the credibility of that feedback,” said Oscar Rodriguez, VP of Product Management at LinkedIn. “We have launched Verified on LinkedIn to help partner organizations integrate the verifications of our members, which can help give confidence in the authenticity of the people and companies their users engage with.”

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This integration builds on UserTesting’s ongoing investments in participant quality and fraud prevention. The company already employs AI-driven detection, behavioral checks, and human reviews to maintain the integrity of its participant network. By adding LinkedIn verifications, UserTesting further solidifies its position as a market leader, not only in speed and scale but also in the credibility of insights.

“As the leader in human insights, we recognize that participant authenticity is critical to insight integrity,” said Karan Mavai, GM of Audience Networks at UserTesting. “This integration with LinkedIn is one of several steps we’re taking to help our customers know they’re hearing from real people—not bots, not fraudsters, and not falsified personas.”

Through this partnership, UserTesting continues to set the bar for trust and transparency in the research industry, providing organizations with reliable, actionable feedback from a network of verified, real-world participants.