Optable and ID5 Partner to Solve Challenges in Addressable Advertising
Optable, a Software-as-a-Service (SaaS) data management & collaboration platform designed for the advertising ecosystem,…
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addressable advertising
LiveRamp and FreeWheel Partner to Bring Increased Addressable Advertising Inventory to the Connected…
LiveRamp and FreeWheel announced that they have partnered to introduce a new solution that enables advertisers to buy a greater…
FreeWheel and AMC Networks Launch New, Fully Self-Service Linear Addressable Capabilities Across…
New industry solution allows programmers to unlock previously unreachable inventory for monetization and provides ease of…
Go Addressable Launches Unified Industry Guidelines for Addressable Advertising
The guidelines, which span addressable types, creative format, creative length and more, come as addressable TV advertising is…