Demandbase One Available Now in AWS Marketplace
Account-Based Marketing & Sales Leader is First to AWS Platform with B2B Go-to-Market (GTM) Software
Demandbase, the…
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advertising
Disney+ to Introduce an Ad-Supported Subscription Offering in Late 2022
Will Provide Greater Accessibility to a Broader Audience and Give Consumers More Choice and Control
In a first for Disney’s…
ConsumerAffairs Announces Zac Bogart as Chief Marketing Officer
ConsumerAffairs, an advocacy organization and online marketplace with more than 4 million monthly readers, announced that Zac…
Innovid Completes TVSquared Acquisition, Establishing Global Independent Measurement Platform for…
Acquisition Expected to Expand Global Market Opportunity and Contribute to Accelerated Revenue Growth in 2022
Innovid, a leading…
3 Main Aspects of Business Where Artificial Intelligence and Machine Learning are Beneficial
As of 2023, there are more than 334 million businesses worldwide. This sheer number makes it crucial for businesses to distinguish…
Kantar and fuboTV Partner on Advertising Effectiveness to Prove the Power of CTV
Brands and marketers can now quantify their results and better understand the effectiveness of CTV advertising in driving sales…
Super Bowl Advertising Receptivity Measured by Neuroscience
Aki Technologies takes advertising receptivity research to new depths with a study that tracks brainwave activity in response to…
Trust Payments appoints Eleanor Sheppard as Group Head of Marketing and Communications
Trust Payments, the disruptive leader in fintech specialising in frictionless payments and value-added services for online and…
Advertising Interception: 17 Billion Super Bowl Online Ad Views Came From Bots And Fake Users
After the biggest advertising day of the year, Go-to-Market Security company CHEQ has released data revealing that 17 billion…
InterTech Announces Apps Deal with Cumulus
InterTech Media, LLC, a global leader in digital content management announced that it will provide its advanced set of mobile…