audience measurement

Nielsen, a global leader in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV)…

VideoAmp, a leading tech-first media measurement company, announced the launch of the next generation of the VideoAmp Platform,…

In an era where the volume of information has become overwhelming for people to consume, it can be challenging for businesses to…

Nielsen, a global leader in audience measurement, data and analytics, announced the expansion of YouTube Connected TV (CTV) ads…

Nielsen, a leader in audience measurement and analytics, has announced a partnership with Innovid, a key player in advertising…

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced comprehensive measurement…

Nielsen, the global leader in audience measurement, data and analytics, announced that Akhil Parekh will join Nielsen as its Chief…

Nielsen, a global leader in audience measurement, data and analytics, announced that LiveRamp, a leading global data collaboration…

The Outdoor Media Association (OMA) is delighted to announce the appointment of Brad Garbutt as Marketing Lead. With a proven…

Roku, Inc., the #1 TV streaming platform in the U.S.*, announced an expanded measurement partnership with iSpot.tv, the…