Lights, Camera, Addressable: Why Addressable TV is an essential part of a holistic video campaign…
A successful live television broadcast, Emmy winning sitcom, or blockbuster movie production is the result of countless elements…
Browsing Tag
audience targeting
OneMagnify Expands Portfolio with Acquisition of AI-Powered CTV Marketplace, Emodo
On October 23, 2024, OneMagnify, a top provider of data-driven marketing solutions backed by Crestview Partners, announced its…
Alliant Launches Custom Audience Solution Tailored to CPG Brands
Alliant, the leading data-driven audience company, announced the launch of its custom audience targeting solution for CPG…
Raptive Launches AI-Driven “Raptive Intelligence” to Assist Advertisers Make Authentic…
Raptive has just launched "Raptive Intelligence," a new AI-driven tool designed to help advertisers create genuine connections…
Claritas and AudioStack Partner to Transform AI Audio Marketing
Claritas, a trailblazer in data-driven marketing solutions, has announced an exciting new partnership with AudioStack, a leader in…
CMO’s Playbook to Brand Affinity
There is fierce competition in all the markets because of easy accessibility to the same products and services offered by…
Rain the Growth Agency Partners with Chalice AI to Optimize Audience Targeting
Rain the Growth Agency, the leading independent performance advertising agency, has partnered with Chalice AI, a leader in…
AffinityX and DrivenIQ Collaborate to Advance Audience Targeting
In August, 2024, AffinityX, a global leader in results-driven marketing and advertising solutions, announced a groundbreaking…
Dentsu’s Merkury Enhances Cookieless Audiences with Quantcast
Dentsu announced a global integration of Quantcast with Merkury, its unrivaled global data, identity, and insights platform. The…
XR Extreme Reach and Roku Make Strategic Business Alliance to Propel TV Streaming Ads Performance
Extreme Reach (XR) has announced an enhanced partnership with Roku to boost the performance of TV streaming advertisements. This…