Differentiating the Programmatic Ad Stars: Programmatic Guaranteed Vs. PMP (Private Marketplace)
Programmatic advertising uses automated technology to buy media, revolutionizing the traditional process by employing algorithms…
Browsing Tag
campaigns
Mediaocean Announces New Partnership with the Ad Council to Support Social Impact Campaigns with…
Mediaocean, the mission-critical platform for omnichannel advertising, announced a new partnership with the Ad Council. Under the…
Marketing Technology Leader Knak Launches Inspiration Centre
Knak, the codeless email and landing page creation platform for enterprise marketers, launches its Inspiration Centre. The first…
Independent Study: 99% of Marketers are Actively Responding to Data Deprecation
A new survey by Forrester Consulting and SheerID shows that 99% of marketers are actively responding to data deprecation,…