New Comcast Advertising Research Reveals Long-Form TV and Streaming Advertising Are Twice as…
Comcast Advertising released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment…
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Comcast Advertising
Comcast Advertising Appoints Pooja Midha to Lead Effectv
Comcast Advertising announced that it has appointed Pooja Midha as Executive Vice President and General Manager for Effectv, the…
Comcast Advertising Names James Rooke President
In his new role, Rooke, former General Manager of Effectv, will oversee the day-to-day running of Comcast Cable’s Advertising…
New Report from Comcast Advertising Finds Optimal Balance for TV and Streaming Advertising,…
The newly unveiled, yearly Comcast Advertising Report recommends that advertisers allocate 20-30% of their premium video budget…
Comcast Technology Solutions Releases Solution to Further Simplify Dynamic Linear Addressable Ad…
New industry offering provides distributors with the backend technology needed toseamlessly drive scale
Comcast is the first TV…
Comcast Advertising Rolls Out Nationwide, Multi-Screen Media Solution for Premium TV Advertising…
The new AudienceXpress is created for the unique needs of today’s television advertisers, rooted in automation, data-driven…
Comcast Advertising and VideoAmp Accelerate Innovation in TV and Premium Video Through Deal
VideoAmp will be licensing and incorporating aggregated Comcast viewership data into its cross-platform measurement solution,…
Comcast Advertising Appoints Tracey Kopper-Hourin to Lead Global Human Resources and Customer…
Kopper-Hourin, who comes from Comcast Advertising’s FreeWheel, will spearhead innovative culture and talent programs to equip the…