BlueConic Acquires Jebbit, Redefining CDP Space News Desk Jul 11, 2024 BlueConic, a leading customer data platform (CDP), announced the acquisition of Jebbit, a leading first-party data-capture and…
Samba TV Expands Partnership to Power the Meaningful Rating Point for Havas Media and US Clients… News Desk Jul 9, 2024 Samba TV, a leading TV data company, announced an expansion of its partnership with Havas Media Network North America. Samba data…
MarTech360’S Weekly News Roundup With Outreach, SugarCRM, AKOOL, OpenX, Sitecore And More! News Desk Jul 5, 2024 Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
Hightouch Introduces Privacy-Conscious Advertising Activation for European Audiences Through EUID News Desk Jul 2, 2024 Hightouch, the leading Composable Customer Data Platform (CDP), enables European Unified ID (EUID) to help participating…
Adthena Announces Ask Arlo: Empowering Marketers with Real-Time, Conversational AI Data Analysis News Desk Jul 2, 2024 Adthena, a leading provider of search intelligence for enterprise brands, announced a major update to Ask Arlo, a groundbreaking…
Havas Future Proofs Itself with Significant Tech Investments News Desk Jun 27, 2024 Havas plans to invest around 400 million euros or about $429 million in the coming four years to assist data, technology, and…
Intent HQ Validated as Built On Databricks Partner News Desk Jun 27, 2024 Intent HQ, a leader in AI customer analytics solutions, proudly announces its validation as a Built On Databricks partner and…
Meltwater unveils new Meltwater Copilot built in collaboration with Microsoft News Desk Jun 26, 2024 Meltwater, a global leader in media, social and consumer intelligence, unveiled its latest innovations as part of its annual…
ZoomInfo Achieves First-of-Its-Kind Responsible AI Certification from TrustArc News Desk Jun 25, 2024 ZoomInfo, the go-to-market platform to find, acquire, and grow customers, is the first data company and third company ever to earn…
How to Conduct Customer Segmentation in 6 Simple Steps Aparna M A Jun 24, 2024 Understanding and targeting customers is tough. Customers come from diverse backgrounds, making it hard to personalize marketing…