data analytics

Appier, a SaaS company specializing in AI-driven business solutions, announced the integration of generative AI (GenAI) across its…

RainFocus™, provider of the next-generation event marketing platform, announced the acquisition of WebEvents Global, an…

Today’s B2B marketing leaders are grappling with unprecedented challenges. While the function remains resilient, leaders must…

What is CRM Data Management? The data that the customer relationship management (CRM) software gathers after each customer…

Innervate, the dynamic customer experience company, announced enhancements to features of its customer data platform (CDP) app…

Conduent Incorporated, a global technology-led business solutions and services company, announced that NelsonHall, a global…

Treasure Data™, a leading AI-powered customer data platform (CDP) purpose built for the enterprise, announced that it was selected…

MCI USA has expanded the AI-enhanced capabilities of OneSystem Plus to meet the needs of corporate event planners and marketers.…

There are approximately 3 million B2B businesses in the United States alone. This means companies have to find ways to streamline…

Frost & Sullivan recently researched the agent experience (AX) industry and, based on its findings, recognizes Intradiem with…