Brad Garbutt joins OMA as Marketing Lead News Desk May 20, 2024 The Outdoor Media Association (OMA) is delighted to announce the appointment of Brad Garbutt as Marketing Lead. With a proven…
MarTech360 Interview With Kathy Klingler, Chief Marketing Officer At Brightcove Peter May 17, 2024 "I have worked for some incredible brands that are truly customer-obsessed, aligning the entire organization towards a common…
MarTech360’S Weekly News Roundup With StackAdapt, TapClicks, Verizon, Perion, Stagwell And More! News Desk May 17, 2024 Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
Jellyfish continues its creative investment across US, as Mayumi Tatsuta joins as VP Creative News Desk May 16, 2024 Leading global digital marketing business Jellyfish, proudly announces the appointment of Mayumi Tatsuta as Vice President of…
Perion’s Global DOOH ‘Green Deals’ via Hivestack & Scope3 News Desk May 16, 2024 Perion a technology leader in connecting advertisers to consumers across all major digital channels, announced the launch of…
AUDIENCEX and AlMashtal Form Strategic Alliance, Launch AUDIENCEX KSA News Desk May 16, 2024 The collaboration blends AUDIENCEX’s full-funnel advertising strategies, omnichannel media access, and tech-enabled creative…
Adams Outdoor Advertising Appoints Kevin Jones as CEO News Desk May 16, 2024 Adams Outdoor Advertising (“Adams” or “the Company”), one of the leading out-of-home media operators in the United States,…
CRAFTSMAN+ Launches CTV and DOOH Creative Advertising Solutions News Desk May 16, 2024 CRAFTSMAN+, a leader in creative advertising solutions, announces its expansion into Connected TV (CTV) and Digital Out of Home…
TapClicks Announces New AI-Enabled Media Planner Solution News Desk May 15, 2024 TapClicks, the leading provider of Smart Marketing solutions, announced a new product, the TapClicks Media Planner. Media Planner…
What is Campaign Optimization and Why is it Important? Aparna M A May 13, 2024 As a marketer, your primary goal is to run effective campaigns that yield optimal results. According to a survey conducted by…