Introducing a New Era of AI-Powered Ads with Google
When Google Marketing Live started in 2013, the ad industry was in the midst of a major shift: the move to mobile. Fast forward…
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digital advertising
IAB Tech Lab Summit Celebrates A Decade of Innovation Marked by “The End of the…
The digital advertising ecosystem has undergone a remarkable evolution over the past decade, and the forthcoming IAB Tech Lab…
CallTrackingMetrics Announces Official Partnership with SearchKings
CallTrackingMetrics, a leading call-tracking and analytics provider based in Millersville, announced an official partnership with…
SeenThis Uses Scope3 to Model the Emissions of Its Ad Technology
Adaptive streaming specialist SeenThis has contributed its data to and published its ad formats in the Scope3 collaborative…
Ad-tech company Nexd partners with Scope3 to validate CO₂ savings for programmatic creatives
Nexd Collaborates with Scope3 to Measure CO₂ Savings in Programmatic Advertising
As climate change accelerates, the digital…
Adlook Announces Kuba Kossut as New Chief Executive Officer
Adlook, a next-generation brand growth platform, today announced Kuba Kossut as the company’s new Chief Executive Officer. Kossut …
Brad Garbutt joins OMA as Marketing Lead
The Outdoor Media Association (OMA) is delighted to announce the appointment of Brad Garbutt as Marketing Lead. With a proven…
MarTech360 Interview With Kathy Klingler, Chief Marketing Officer At Brightcove
"I have worked for some incredible brands that are truly customer-obsessed, aligning the entire organization towards a common…
MarTech360’S Weekly News Roundup With StackAdapt, TapClicks, Verizon, Perion, Stagwell And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
Jellyfish continues its creative investment across US, as Mayumi Tatsuta joins as VP Creative
Leading global digital marketing business Jellyfish, proudly announces the appointment of Mayumi Tatsuta as Vice President of…