Yahoo Advertising Survey Uncovers Benefits and Challenges of Integrating Linear TV and Digital…
Yahoo Advertising, the advertising division of Yahoo, unveiled new research on Advanced TV (ATV) advertising, exploring the…
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Peach Acquires Cape to Supercharge Digital and Social Creative Ad Workflow
Peach, a market leader in video advertising workflow and delivery, has today announced the acquisition of Cape, a SaaS creative…
Ruder Finn Acquires Renowned, Award-Winning Integrated Communications Firm, Peppercomm
Deal deepens Ruder Finn's core expertise in change communication, purpose-driven thought leadership, and employee and customer…
Adverity Can Deliver 368% 3-year ROI, According to Total Economic Impact Study
Customer study shows organizations can save up to $2.3m in time savings on marketing analytics activities and improved efficiency…
Sendlane Unifies Email and SMS/MMS Capabilities to Create Comprehensive Marketing Automation Suite
The new suite more tightly integrates SMS/MMS into Sendlane’s platform, giving eCommerce marketers a wider array of tools for…
Buying Group Marketing Pioneer, Influ2, Celebrates 2021 Momentum with 167% Revenue Growth and US…
Influ2 increases year-over-year revenue growth, expands customer and employee base and more
Influ2, the first Person-Based…
UPDATE — Frequence Empowers TV Advertising Companies to Sell More Linear Inventory
Frequence, a leader in advertising sales automation and workflow software, announced the launch of a unique and groundbreaking new…