Best AdTech Trends in 2024 to Reshape Your Advertising Strategy
Projected for 2025, programmatic ad spending in the U.S. is anticipated to soar to $271 billion, marking a significant $100…
Browsing Tag
first-party data
How to Capture Consumer Attention During Peak Seasonality?
Marketers are always competing for consumer attention throughout the year. Still, the 2022 holiday season, which this year also…
ActionIQ Introduces Customer Experience Solution for Acquisition Marketing Powered by First-Party…
ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX…
Zero-Party Data: The Most Promising Source of Customer Data Collection
The importance of zero-party data is growing as the internet becomes more and more privacy-focused. Zero-party data is information…