Brand-building Now Accounts for 61% of Podcast Advertising, According to IAB’s U.S. Podcast…
IAB released a follow up to its earlier podcast study, which found that U.S. podcast ad revenues grew at a rate more than double…
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IAB
IAB Embraces the Complexity of Commerce and Retail Media; Launches New Event: IAB Connected Commerce…
In response to the evolving consumer shopping habits and the increasing convergence of online and offline retail, IAB has…
Despite Headwinds, Digital Advertising Delivered Double-Digit Growth in 2022 According to the IAB…
After record-breaking growth in 2021, internet advertising revenue has slowed but still delivered double-digit growth in 2022.…
IAB Announces Agenda for 2023 IAB Podcast Upfront
On May 11, 2023, leading audio and podcast companies are joining the 2023 IAB Podcast Upfront for another year to showcase the…
IAB Hires Industry Veteran Pam Zucker as SVP, Chief Strategy Officer, to Lead IAB’s Thought…
The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced two new additions to its…
IAB Challenges FTC “Commercial Surveillance” Rulemaking for Digital Advertising
The Federal Trade Commission (FTC) is flouting Congress and its own rules with an Advanced Notice of Proposed Rulemaking (ANPR) …
AppLovin Integrates with The Trade Desk to Provide Unmatched Access to the Largest Mobile In-app Ad…
Company to be the first mobile in-app exchange to support Unified ID 2.0
AppLovin Corporation, a leading marketing software…
Gaming Takes Center Stage: IAB Unlocks the Power of Gaming with “IAB PlayFronts,” a…
PlayFronts Presenters Include Activision Blizzard, Meta, Niantic, Riot Games, SuperAwesome, Twitch, Unity, Zynga, and more…
IAB Warns of Measurement Blackout
Industry Still Unprepared for Historical Measurement Practices to Disappear; First-Party Data Investments Flatline As Third-Party…