Mediavine Joins Ad Net Zero to Accelerate Sustainability Progress in Ad Tech
Mediavine, the largest exclusive full-service ad management firm in the U.S., announced it is joining Ad Net Zero, the…
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Interactive Advertising Bureau
Programmatic Advertising: The Ultimate Guide for Marketers
Keeping pace with the constantly evolving realm of advertising can sometimes seem daunting. One area that has experienced…
Clartias Chief AI Officer Rex Briggs to Keynote Possible
Claritas, a data-driven marketing leader that leverages a proprietary identity graph to help marketers achieve superior ROI,…
Amanda Richman Joins Wpromote Board of Directors
Top independent marketing agency Wpromote has appointed longtime industry leader Amanda Richman to its Board of Directors. Richman…
Mediavine Becomes First and Only Publisher to End Muted In-Stream Ad Units
Mediavine, the largest independent full-service ad management firm in the U.S., announced the removal of autoplay and all muted…
IAB Hires Industry Veteran Pam Zucker as SVP, Chief Strategy Officer, to Lead IAB’s Thought…
The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced two new additions to its…
IAB Unveils Reimagined Events Schedule for First Half of 2023
The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced its lineup of events for…
Adjust Reports 184% Growth in CTV to Mobile App Installs; Unveils CTV AdVision, the Industry’s…
Amid steady growth in Connected TV advertising, Adjust empowers marketers to analyze the 'assisting power' of CTV
Adjust…
Krishan Bhatia, President & Chief Business Officer of NBCUniversal, Named Chair of IAB Board of…
Dotdash Meredith's Alysia Borsa Becomes Vice Chair
New Board Members Include Top Executives from IPG Mediabrands, Publicis Media,…