Martech 360

Ever since Adobe acquired Marketo in 2016, and concurrently acquired Bizible in 2018 (owned by Marketo) it has heavily invested in…

Ten years ago, influencer marketing was primarily the domain of celebrities and a select group of committed bloggers. Today, the…

Choosing a marketing automation tool can be overwhelming for many companies. Understanding the differences between these tools and…

In our daily lives, we frequently find ourselves spending significant time waiting and commuting, moments that can be effectively…

From startups to MNCs, content marketing helps businesses to create awareness about their products/services to their target…

Ever get that feeling like the internet's tailing you? You click on something, and suddenly, ads for it start showing up…

For six out of ten marketers, lead generation tops the priority list. Why? Because to grow your business, you must draw in…

Ever wondered if anyone actually reads those promotional emails that land in your inbox? Well, it might surprise you to learn that…

Personalization in marketing is crucial for fostering valuable customer interactions, and it's not just a passing trend—it's a…

Are you tired of spending countless hours on repetitive marketing tasks, struggling to keep up with customer demands, and missing…