Martech 360

Alida, a leader in Total Experience Management (TXM), announced Blink CX, a technology-driven customer experience (CX) consulting…

National CineMedia (NCM®) announced the launch of one of the largest data-driven technology platforms for moviegoers, NCMx™. The…

In a digitally connected world where screens dominate our attention, the significance of video content marketing is undeniable.…

Content marketing has made its way in the world of marketing by creating content online for businesses and brands. By designing…

In the ever-evolving landscape of content marketing, a new contender is rising to the forefront: Answer Engines. These innovative…

In today’s online world, online channels offer several ways to generate B2B sales lead. But it is no secret that generating B2B…

The Internet experience has integrated advertising to a significant extent. For many years, cookies have been vital for enabling…

Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information…

According to a recent McKinsey study, marketing and sales professionals from all major industries agree that Big Data and…

Ever since Adobe acquired Marketo in 2016, and concurrently acquired Bizible in 2018 (owned by Marketo) it has heavily invested in…