martech360 interview

"The core value of relationship marketing is the human-centric approach to actually understanding an individual's wants and…

"By operationalizing Customer Success, businesses can provide more consistent customer experiences. CS, more broadly, ensures…

"MarTech is the vehicle that makes sense of it all. The progress we have made with marketing automation is inevitable in this…

"The future success of marketing will be increasingly data-driven due to consumers' reliance on their digital devices and online…

"Companies leveraging today’s martech platforms have a distinct competitive advantage over those that don’t." Hi, Wendy, can…

"Watching the dramatic evolution of marketing through tech, AI and automation is nothing short of amazing. We’ve gone from…

"Data drives better advertising, and marketers have historically sought increasing amounts of data to inform their decisions and…

"The Marketing automation landscape looks more diverse and crowded every year. That is why having a marketing automation…

"The increasing number of mobile channels and the breadth of their reach makes mobile marketing a no brainer." Hi, Peli,…

"Every industry needs PR, including MarTech, to assist in building and maintaining a reputation while also strategically…