XR Extreme Reach and The Female Quotient Launch RX
In a significant step toward fostering inclusivity in advertising, XR Extreme Reach (XR), a global technology leader, and The…
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Pixability Deploys GenAI Contextual Segments (GCS) to Enhance Advertising Precision on YouTube
Pixability, a frontrunner in AI-powered contextual targeting and brand safety for YouTube and CTV, has announced the launch of its…
Bazaarvoice Vibe: The First-Ever Comprehensive Social Content Platform Announced
On October 7, 2024, at GroceryShop, Bazaarvoice, the leading platform for full-funnel authentic user-generated content (UGC) and…
Broadvoice Introduces New Advanced Analytics Solution
On October 7, 2024, Broadvoice, a leading global provider of customer experience (CX) technology, announced the launch of enhanced…
Decoding Data Monetization: Definition, Strategies, & Framework
Data has become the new oil that is propelling revenue for almost all organizations today. There is a tremendous amount of data…
Crescendo Expands Global Reach with Acquisition of PartnerHero
In a move to meet the growing demand for its augmented-AI platform, Crescendo, the pioneer behind the first augmented-AI customer…
Snap Partners with Circana to Enhance Snapchat Advertisers’ Sales Measurement Capabilities…
Snap Inc. has announced a significant partnership with Circana™, naming the analytics firm as a preferred measurement partner.…
Nectar360 partners with Rokt to make online ad experience more relevant for Sainsbury’s and Argos…
The partnership will enable non-endemic ad partners to present online customers with relevant offers at checkout
Nectar360, which…
Helpt Appoints Amy Luby as Chief Revenue Officer
Helpt, a leader in 24/7 US-based technical and customer support, is thrilled to announce the appointment of Amy Luby as Chief…
Horizon Media appoints Domenic Venuto as EVP, Chief of Product & Data
Horizon Media, the largest media agency in the U.S. and the largest independent globally, announced the appointment of Domenic…