Measurement

InMarket, the leader in real-time marketing and measurement, announced the acquisition of ChannelMix, a pioneering media mix…

Innovid , an independent software platform for the creation, delivery, measurement, and optimization of advertising across…

Nielsen, a global leader in audience measurement, data and analytics, has announced that it is using AI object detection software,…

 Samba TV, a leading TV data company, announced an expansion of its partnership with Havas Media Network North America. Samba data…

AudienceProject, a leading provider of audience measurement and research solutions, evolves its partnership with Google to provide…

Hightouch, the leading Composable Customer Data Platform (CDP), enables European Unified ID (EUID) to help participating…

Playground xyz, the leading attention measurement and optimisation platform (and a part of GumGum), today announced the results of…

Integral Ad Science, a leading global media measurement and optimization platform, announced it is expanding its collaboration…

Comscore, Inc., a trusted partner for planning, transacting, and evaluating media cross-channel and Kochava, the leading real-time…

Integral Ad Science(IAS), a leading global media measurement and optimization platform, announced a partnership with Reddit, a…