Viant Licenses Comscore Data for Training ViantAI
Viant Technology Inc. announced an expanded integration with Comscore, which will enable the use of its trusted audience data to…
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media buying platform
Stirista Revolutionizes CTV Campaigns with New AI-Powered CPM Optimization Feature
Stirista, a leading data-driven marketing solutions provider, announced the launch of its new AI-powered CPM Optimization feature…
Marketing Architects Unveils ‘Smart Targeting’ to Improve CTV Performance
TV advertising agency Marketing Architects announces a new proprietary capability, called Smart Targeting, to solve some of the…
Adform and VIOOH Grow Partnership to Power DOOH Performance and Measurement Globally
Adform, the most powerful and safe media buying platform built for game changers, announces its growing partnership with VIOOH,…