Viewability vs engagement: how advertisers can optimize attention to boost campaign success Sergii Denysenko Dec 8, 2022 For years, the digital advertising industry has relied on inaccurate measurement methods to determine campaign success. Proxy…
MarTech 360 Interview With Tom Cheli, CEO at Frequence Krutika Parmaj Apr 12, 2022 Tell us about your journey in technology: I started in the Pharmaceutical and Healthcare industry, but in '99 when the first tech…
