Nielsen to fuel open innovation through data integration with EDO News Desk Jun 20, 2023 Nielsen, a global leader in audience measurement, data and analytics, announced that it intends to make its Nielsen ONE audience…
Nielsen Receives MRC Accreditation for its National TV Audience Measurement Service PR Newswire Apr 18, 2023 Nielsen, a global leader in audience measurement, data and analytics, announced that it has met the Media Rating Council (MRC)…
Nielsen Now Reporting Comparable Metrics for Local OTT Feeds for Local TV PR Newswire Apr 7, 2023 For the first time, Nielsen has introduced comparable reporting of local television's OTT streaming apps when delivered via…
Nielsen: TV Usage Booms Again in January, Fueled by Broadcast and Streaming Content Viewing,… PR Newswire Feb 17, 2023 Nielsen's January 2023 TV usage summary from The Gauge, the media measurement company's monthly snapshot of total TV and streaming…
Nielsen Announces Market Availability For Nielsen ONE Ads PR Newswire Jan 5, 2023 Nielsen, a global leader in audience measurement, data and analytics, announced that Nielsen ONE Ads will be available marketwide…
Former Nielsen EVP Joins Leading Consumer Data Purchase Platform Focused On Outcome-Based Solutions Business Wire Dec 15, 2022 Affinity Solutions, the leading consumer purchase data platform focused on outcome-based solutions, has named marketing technology…
Nielsen and Amazon Sign Agreement for National TV Measurement on Prime Video PR Newswire Aug 17, 2022 Nielsen and Amazon have signed a three-year agreement to measure Prime Video’s exclusive NFL Thursday Night Football (TNF)…
Nielsen Report Finds Underspending in 50% of Media Plans Jeopardizing Maximum ROI PR Newswire Jul 7, 2022 Nielsen's global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on…
Nielsen’s The Gauge Finds Streaming Captures Nearly 32% of Total TV Viewing in May, a Third… Chandni Maske Jun 20, 2022 Streaming exhibited largest monthly increase ever despite drop in overall TV viewing Streaming viewership accounted for 31.9%…
Nielsen Unveils Next Phase of Nielsen ONE Alpha, Enabling End-to-End Ad Campaign Measurement PR Newswire Jun 16, 2022 Next generation capabilities, such as advanced audiences and outcomes measurement, will deliver a single view of an audience who…