Nielsen Impact Score Expands to Deliver New Marketing Performance Insights for Professional Sports… PR Newswire Jun 1, 2022 Nielsen Impact Score Pro enables teams and brands to maximize marketing and sponsorship investment opportunities in highly…
Studio71 taps Nielsen for “Always On” Digital Ad Ratings PR Newswire May 30, 2022 Digital Ad Ratings provides a comprehensive view of Studio71’s audiences across its network Global media company Studio71 and…
Nielsen’s ‘Podcasting Today’ Report Reveals Podcast Advertising Presents Marketers… Chandni Maske May 12, 2022 Nielsen, a global leader in audience measurement, data and analytics, released the third installment of its Podcasting Today …
Nielsen Tapped by lululemon to be their Global Marketing Mix Measurement Provider PR Newswire May 11, 2022 Nielsen's footprint as the leader in global ROI measurement continues to expand with addition of lululemon Nielsen has been…
Roku Unveils a Better TV Advertising Experience at First In-Person NewFront PR Newswire May 4, 2022 Roku announces new shoppable ad experiences in OneView, new collaboration with Microsoft, and new Roku Originals and Roku Brand…
Nielsen’s State of Play Report Reveals that Streaming is the Future but Consumers Are… PR Newswire Apr 7, 2022 Inaugural report identifies video streaming consumption at an 18% increase from last year in all available video content…
Nielsen and Cox Media Group Reach Multi-Year Agreement for Television and Audio Measurement Services PR Newswire Mar 4, 2022 Agreement to Provide CMG a Broad Range of Nielsen services, including Scarborough, Arianna, Local Media Impact, and more …
Nielsen and Experian Expand Agreement to Enhance Identity Demographics PR Newswire Feb 28, 2022 Experian marketing data will enhance the Nielsen Identity System to bring scale and increased accuracy for digital measurement of…
Nielsen Launches Diverse Media Equity Program PR Newswire Feb 8, 2022 Nielsen announces the launch of its Diverse Media Equity program, which is designed to elevate the visibility of diverse-owned…
OneView Becomes First TV Streaming Ad Buying Platform to Launch Nielsen Digital Ad Ratings Audience… Business Wire Feb 2, 2022 Roku, Inc. announced the launch of Nielsen’s Digital Ad Ratings (DAR) audience guarantees on OneView, making OneView the first ad…