Programmatic Ads

Dentsu announced a global integration of Quantcast with Merkury, its unrivaled global data, identity, and insights platform. The…

On 5 August 2024, DoubleVerify, the top software platform for digital media measurement, data, and analytics, announced the…

Viamedia, the largest independent advertising rep firm in the U.S., announced a groundbreaking partnership with global news…

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…

Roku, the #1 TV streaming platform in the U.S.*, announced its adoption of Unified ID 2.0 (UID2), a leading identity solution,…

Over the last two years, we’ve incorporated machine learning and generative AI technologies into our advertising capabilities to…

Always keep an eye on, and an open mind about new technology, and try to understand what advances can be useful to your brand…

Magnite , the world’s largest independent sell-side advertising company, introduced automated wrapper management within Demand…

Setupad, a leader in ad revenue optimization for publishers, is thrilled to announce the launch of its new Prebid Self-Serve…

Running ads can be a headache, especially if you are not getting any conversions. But it doesn’t have to be this way. Dynamic…