MarTech360 Interview with Suzanna Chaplin, Chief Executive Officer at esbconnect
"Move beyond instant gratification and bottom-of-funnel tactics. Focusing on immediate returns on ROI/CPA goals will reduce the…
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programmatic platform
DIRECTV Taps Yahoo Unified Ad Tech to Unlock Advanced TV Opportunities
Yahoo becomes the exclusive omnichannel DSP for accessing DIRECTV Advertising addressable TV inventory
DIRECTV Advertising and…
Top 5 Best Programmatic Advertising Platforms In 2024
Programmatic advertising has a proven track record of assisting marketers in connecting with potential customers at every stage of…
Environics Analytics Collaborates with Amazon Ads Services to Deliver Powerful and Efficient Media…
Environics Analytics’ (EA) PRIZM® segments are being added to Amazon’s digital advertising service, expanding Amazon’s offering of…