Building a Paid Subscriber Base: The Intersection of Product, Price, and Experience
In today’s demanding business climate, publishers are scrambling to boost and diversify revenue. Their primary focus?…
Browsing Tag
publishers
MarTech360 Interview With Hanan Maayan, CEO and Co-Founder, Trackonomics
"Data drives better advertising, and marketers have historically sought increasing amounts of data to inform their decisions and…
JW Player (JWP) launches the industry’s most complete and scalable video platform solution for…
JW Player (JWP), the leading video platform for broadcasters, publishers, and video-driven brands, has announced it will be…
Jeeng’s New Ad Renderer Lets Publishers Run Native Email Ad Campaigns
Jeeng, the only multi-channel messaging and monetization platform built exclusively for publishers, announced the launch of its…
Kargo Acquires Ziggeo To Launch Next-Generation Video Offering For Publishers and Brands
Kargo announced the acquisition of Ziggeo, a video player and technology company. Ziggeo brings a suite of products to Kargo’s…
Teads Announces Exclusive Partnership With Nexstar Digital to Deliver InRead Advertising Technology…
Nexstar Digital, the digital division of Nexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. , and Teads,…
How Walled Gardens Triopoly is Boosting Revenue Generation in AdTech Industry
Walled Gardens in AdTech
Walled gardens are closed platforms or ecosystem in which the platform provider has complete control…
TopOn Moves Into In-App Bidding Open Beta on Meta Audience Network
We are happy to announce that TopOn has moved out of closed beta and is now an official open beta bidding partner with Meta…