Commerce Canal Establishes Partnership With Streaming Service Advertiser Vibe News Desk Apr 15, 2024 Global eCommerce agency Commerce Canal officially announced an innovative partnership with Vibe.co, a CTV platform providing…
From Broadcast To Cable To Digital: The New Normal of TV Viewing Murry Woronoff Mar 26, 2024 STREAMING TV: NAVIGATING THE NEW MAINSTREAM In an era marked by digital evolution, the shift towards streaming TV has become a…
InfoSum unveils Private Path, a breakthrough technology that redefines measurement for the… News Desk Jan 11, 2024 InfoSum, the world’s leading data collaboration platform, announced the launch of Private Path. Circana, Experian, ITV,…
TheViewPoint Integrates with FreeWheel, Helping Streaming Publishers Process Direct IOs With the… News Desk Dec 4, 2023 TheViewPoint (TVP), a connected television monetization platform, announced a newly expanded partnership with FreeWheel, a global…
Tinuiti Joins TikTok’s Marketing Partners Program as Part of New Agency Category News Desk Nov 16, 2023 Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has been selected as a…
Tatari Spins Off a New Company, Vault, Focused on Privacy-Compliant Tech for CTV With Data Clean… News Desk Jun 14, 2023 Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, announced the launch of…
Yahoo Advertising Survey Uncovers Benefits and Challenges of Integrating Linear TV and Digital… Business Wire May 2, 2023 Yahoo Advertising, the advertising division of Yahoo, unveiled new research on Advanced TV (ATV) advertising, exploring the…
Magnite Research Finds Streaming TV Is Most-watched Form of TV in the Nordics Globe Newswire Apr 28, 2023 Magnite, the world’s largest independent omnichannel sell-side advertising company, unveiled its latest research study, “The Rise…
Brightcove Forms Strategic Partnership with Frequency to Launch an Integrated FAST Channel Solution Business Wire Apr 18, 2023 Brightcove, the world’s most trusted streaming technology company, announced it has entered into a partnership with Frequency, a…
Tinuiti Appoints Performance Marketing Veteran and Industry Leader, Jeremy Cornfeldt, as President PR Newswire Mar 29, 2023 Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, announced the…