Third-Party Cookies Stay for Now—Time for Marketers To Rethink Privacy-First Strategies
Google has decided to delay the removal of third-party cookies from its Chrome browser, giving marketers more time to adjust.…
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third-party cookies
Google Third-Party Cookies Will Not Die Soon: Privacy Sandbox Updates For Web
Key Takeaways:
No Immediate Change: Third-party cookies on Chrome remain in use.
Privacy Sandbox Goals: Google aims to balance…
Google Drops the Plan to Eliminate Third-Party Cookies from Chrome
After years of efforts, Alphabet-backed Google's "Privacy Sandbox" endeavor revealed it will not remove third-party cookies from…
How Can People-Based Marketing Help Marketers In A Cookieless World?
Third-party tracking cookies have been a useful but imperfect way to target online ads and enable other marketing strategies.…