Roku and Instacart Announce Partnership to Pair TV Streaming and Online Grocery Delivery for… Business Wire Apr 28, 2023 Roku announced a partnership with Instacart to help consumer-packaged goods (CPG) advertisers make TV advertising more relevant…
Vecima Partners with Cadent for Dynamic Ad Insertion for Video Service Providers Business Wire Apr 19, 2023 Vecima Networks Inc. and Cadent, the largest independent platform for advanced TV advertising, announced the integration of…
Harmonic and Mirriad Partner to Enable Premium, Targeted Dynamic Brand Insertion PR Newswire Apr 17, 2023 Harmonic and Mirriad, the leading in-content advertising company and 2022 AdExchanger Winner for Most Innovative TV Advertising…
Ampersand Introduces “Sports Viewer” Audience Segments to Help Brands Better Understand… PR Newswire Apr 5, 2023 Ampersand, the audience-first TV advertising sales company, launched brand new sports-focused audience segments within the…
First-of-its-Kind Consumer Survey on QR Codes for CTV Released by Origin, Flowcode, and LoopMe PR Newswire Mar 10, 2023 Findings from the largest known national consumer survey conducted on QR Codes and Connected TV (CTV) were released, in a first of…
Fifty Percent of TV Viewers Shop On Mobile Devices While Watching Awards Shows Business Wire Feb 23, 2023 LG Ad Solutions, a global leader in connected TV and cross-screen advertising, has released the findings of its Awards Show Viewer…
Tatari Integrates Experian’s Marketing Data, Improving Buying and Measurement Capabilities Globe Newswire Feb 22, 2023 Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, announced the integration of…
Cadent Launches Clean Room Offering on Google Cloud to Enable Privacy-Safe TV Ad Targeting PR Newswire Feb 16, 2023 Cadent, the largest independent platform for advanced TV advertising, announced that it is expanding the capabilities of its…
Cadent and Affinity Solutions Partner to Enhance Advanced Media Audience Targeting and Delivery PR Newswire Feb 9, 2023 Cadent, the largest independent platform for advanced TV advertising, is pleased to announce a partnership with Affinity…
Ampersand Announces Automation of Addressable TV Functionality for Buyers PR Newswire Jan 5, 2023 Ampersand, the audience-first TV advertising sales company, announced an automated addressable TV functionality to streamline…