Cadent and 605 Partner to Drive Outcomes and Return on Ad Spend for Marketers PR Newswire Dec 15, 2022 Cadent Aperture Platform, the largest independent platform for advanced TV advertising, announced a partnership with 605, a…
Ampersand and Blockgraph Partner with Acxiom To Drive Seamless Multiscreen TV Activations PR Newswire Oct 18, 2022 Ampersand, the audience-first TV advertising sales and technology company, and Blockgraph, the technology company enabling the…
MarTech360’S Weekly News Roundup Featuring Socialty Pro, Fox Corporation, EMX by Big Village And… Krutika Parmaj Oct 14, 2022 Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
Tatari Launches Agency-focused Business Globe Newswire Oct 13, 2022 Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, announced that its technology…
OpenAP Introduces new OpenAP Data Hub to Power the Future of Television Advertising with Snowflake PR Newswire Jun 24, 2022 New cross-platform and cross-publisher clean room solution will be built on Snowflake's Media Data Cloud OpenAP Data Hub will be…
FreeWheel and AMC Networks Launch New, Fully Self-Service Linear Addressable Capabilities Across… Business Wire Jun 20, 2022 New industry solution allows programmers to unlock previously unreachable inventory for monetization and provides ease of…
Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar Business Wire Jun 17, 2022 Integrated omnichannel planning and activation meets real-time brand measurement and optimization Quantcast, a global…
Blockgraph and FullThrottle, Announce Integration to Unlock New Levels of Addressable Targeting for… Globe Newswire Jun 14, 2022 Blockgraph’s Identity Operating System to enable FullThrottle’s first-party household data to support privacy-compliant targeting…
New Report from Comcast Advertising Finds Optimal Balance for TV and Streaming Advertising,… Business Wire Jun 10, 2022 The newly unveiled, yearly Comcast Advertising Report recommends that advertisers allocate 20-30% of their premium video budget…
Go Addressable Launches Unified Industry Guidelines for Addressable Advertising Business Wire Jun 2, 2022 The guidelines, which span addressable types, creative format, creative length and more, come as addressable TV advertising is…