TV advertising

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…

Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, announced that its technology…

New cross-platform and cross-publisher clean room solution will be built on Snowflake's Media Data Cloud OpenAP Data Hub will be…

New industry solution allows programmers to unlock previously unreachable inventory for monetization and provides ease of…

Integrated omnichannel planning and activation meets real-time brand measurement and optimization Quantcast, a global…

Blockgraph’s Identity Operating System to enable FullThrottle’s first-party household data to support privacy-compliant targeting…

The newly unveiled, yearly Comcast Advertising Report recommends that advertisers allocate 20-30% of their premium video budget…

The guidelines, which span addressable types, creative format, creative length and more, come as addressable TV advertising is…

Advanced TV advertising leader enhances ad enablement and self-service marketplace Cadent, the largest independent platform for…

New Transitional Platform Paves the Way for Buyers and Sellers Migrating to a Full Dynamic Advertising Market Viamedia, the…