Xandr Enables Multiple TV Currencies for Data-Driven Linear Campaigns Heading Into Upfronts
Xandr collaborates with 605, Comscore, EDO, Samba TV, TVision and VideoAmp to introduce a framework enabling the TV ad market to…
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TV advertising
Cadent Aperture Viewer Graph Continues to Scale, Delivering Unprecedented TV Audience Insights at…
The solution is one of the industry's quickest to onboard data, averaging under 15 minutes to onboard and match
Cadent, the…
Comcast Advertising Rolls Out Nationwide, Multi-Screen Media Solution for Premium TV Advertising…
The new AudienceXpress is created for the unique needs of today’s television advertisers, rooted in automation, data-driven…
Simulmedia Announces Open Platform to Unify Audience Targeting, Measurement and Attribution for…
Leading Adtech Companies Join New TV+® Partner Program to Provide an End-to-End Solution for Marketers on Both Linear and…
Samba TV and PubMatic Launch Australia Partnership to Deliver Programmatic Omniscreen TV Audience…
Announcement marks continued growth and expansion for Samba TV in the Australian market
Samba TV, a leading global provider of…
Marketing Architects Hires Industry Veteran Deb Hagan to Bolster Creative Capabilities
Hagan brings decades of award-winning creative experience to All-Inclusive TV advertising agency Marketing Architects
Deb Hagan…
Extreme Reach Hires Emma Giles as Client Partnership Manager to Drive Expansion of Video Ad Serving…
Ad Tech veteran to support expansion in all regions with focus on UK, Australia, Germany, France and Spain
Extreme Reach (ER),…