Anzu and IAS Launch First-To-Market Measurement Solution To Validate 3D In-Game Media Quality
Anzu and IAS have launched a new dedicated solution available globally to allow advertisers to measure viewability and invalid…
Browsing Tag
Viewability
Why Attention Is the Ad Metric That Really Matters: An introduction to the future of digital…
It’s no secret that we live in an attention economy. Attention is a finite and increasingly scarce resource. Companies around the…
Viewability vs engagement: how advertisers can optimize attention to boost campaign success
For years, the digital advertising industry has relied on inaccurate measurement methods to determine campaign success. Proxy…
IAS Selected to Provide Transparency to Netflix’s Advertising Platform
Integral Ad Science , a global leader in digital media quality, announced it has been selected by Netflix as a partner to…