Yahoo Mail Debuts AI Enhancements for a Smarter Inbox News Desk Aug 29, 2023 Yahoo announced new AI tools for Yahoo Mail that expand its existing AI beta experience, including an all-new shopping feature…
Brightcove to Power Yahoo Inc.’s Worldwide Streaming Capabilities News Desk Aug 1, 2023 Brightcove, the world’s most trusted streaming technology company, announced an agreement where global media and tech giant Yahoo…
Yahoo Advertising To Launch Yahoo Backstage, Enabling a Direct Path to Premium Publisher Inventory News Desk Jun 20, 2023 Yahoo Advertising announced it will launch Yahoo Backstage, a new offering that will provide Yahoo DSP advertisers with a direct…
MarTech360 Interview With Rishi Mallik, SVP of Growth and Marketing at Workato Peter Jun 9, 2023 "There are countless unpredictable forces that can influence the success of an idea, and the only way to know whether one…
Yahoo Advertising Survey Uncovers Benefits and Challenges of Integrating Linear TV and Digital… Business Wire May 2, 2023 Yahoo Advertising, the advertising division of Yahoo, unveiled new research on Advanced TV (ATV) advertising, exploring the…
Yahoo Selects AWS as Its Preferred Public Cloud Provider for Its Ad Tech Business Business Wire Dec 2, 2022 At AWS re: Invent, Amazon Web Services (AWS), an Amazon.com, Inc. company, announced that Yahoo has selected AWS as its preferred…
Verizon partners with Reset Digital and Yahoo to Drive Diverse Media Outcomes Globe Newswire Oct 31, 2022 Verizon, Reset Digital and Yahoo announce a new partnership designed to help Verizon improve audience engagement through the use…
Yahoo and DIRECTV Advertising Expand Advanced TV Partnership to Include Set-Top Box Data Business Wire Oct 18, 2022 Yahoo announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by…
Yahoo Mail Makes Saving Time and Money Easier Than Ever with New Commerce Features Business Wire Oct 4, 2022 Yahoo launched a new and improved Mail app that offers an inbox experience designed to save time, money and improve productivity.…
New Global Research Reveals Dynamics of Consumer Attention in Slower-Scroll, Highly Immersive… Business Wire Aug 26, 2022 Amid a fragmented media ecosystem and ongoing identity deprecation, advertisers are turning to attention as a metric to better…