Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement
Dynata, the world's largest first-party data platform for insights, activation and measurement, expanded its partnership with…
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Power Selling Pros names Zac Garside CEO
Power Selling Pros, a leading customer service and call handling coaching company, has named tenured marketing specialist Zac…
Unknown Brands Getting Millions of Organic Video Views on Social Media by Fresh Content Society
To get millions of organic video views on social media is VERY hard to do, even if for well known brand (i.e. Tesla or Wendy's).…
DoubleVerify Earns MRC Accreditation for Independent Third-Party Viewability Reporting on YouTube
DoubleVerify , a leading software platform for digital media measurement, data and analytics, announced it is the first to earn…
Organizations Workaround IDFA Amidst Growing User Privacy Concerns By Apple
According to a report by data solutions provider Lotame, Apple's privacy-protecting Identifier for Advertisers (IDFA) is estimated…
Axonics® Launches Direct to Consumer Television Advertising Campaign
Axonics, Inc., a global medical technology company that is developing and commercializing novel products for the treatment of…