adMarketplace Unveils Smart Product Results, Adding to its Powerhouse of Search Solutions that Empower a Smarter Search Experience for Consumers
New media product created 23% higher engagement, 18% more conversions, and a 21% hike in publisher revenue vs. the conventional solution
adMarketplace, the marketplace for the moment of intent, announced a new, powerhouse tool to its search media solutions that tackles the opportunity gap in the consumer purchase journey. Smart Product Results (SPRs) is adMarketplace’s latest innovative media product within its Instant Search media solution that optimizes the consumer search experience post-search.
“Instead, Smart Product Results use a unique product identifier and proprietary technology to select the best advertiser product page based on the consumer’s intent. This creates a more positive consumer, publisher, and advertiser experience rooted in understanding and prioritizing the consumer’s intent and needs.”
When a consumer reads product reviews and clicks on an SPR, adMarketplace in real time dynamically selects the most relevant advertiser which has the product available.
“Traditional monetized product links are specific to a single price and often direct consumers to that advertiser’s product page regardless of the availability of the product. This can result in a poor consumer experience and a missed opportunity for advertisers and publishers alike,” said Adam Epstein, President and COO at adMarketplace. “Instead, Smart Product Results use a unique product identifier and proprietary technology to select the best advertiser product page based on the consumer’s intent. This creates a more positive consumer, publisher, and advertiser experience rooted in understanding and prioritizing the consumer’s intent and needs.”
During the initial test trial, the company compared the performance of single advertiser links and SPRs over a similar time period. This new solution drove a 23% higher engagement, 18% more conversions, and a 21% hike in publisher revenue than the conventional solution.
“Imagine having your heart set on a product after reading a raving review, but you click to make a purchase and it’s out of stock. This wouldn’t be the first time for most, but it can now be the last. Smart Product Results support our mission at creating ideal search experiences. We are removing consumer experience barriers and creating scalability for advertisers and publishers without compromising privacy,” said Steven Read, Senior Vice President, Product at adMarketplace. “Traditional single advertiser links come with a range of security and privacy issues that go unchecked, such as embedding links with page tags, whereas SPRs operate without script inserts. Rather than ads tracking their way to consumers, consumers are organically finding their way to ads–a people-first search experience pioneered by adMarketplace.”
Smart Product Results look to fill a wide opportunity gap for brands to reach consumers before they abandon the review site, and help publishers drive higher value from the audience by effectively tackling UX challenges.
Smart Product Results reduce operation workflow costs by simplifying the editorial process for content publishers, which ultimately allow these links to be evergreen. Rather than spending hours reviewing and adjusting content to ensure links aren’t dead, publishers can focus on creating valuable content and building trust with their audience.
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