The experienced ad tech professional brings two decades of experience to the role, including 10 years focused on CTV
As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech company has announced the addition of Alysha Dino to its rapidly-expanding team.
Alysha is US-based, and joins the Brand Metrics team as VP of CTV & Enterprise sales, bringing with her two decades of experience in technology sales, with the last 10 years focused on CTV.
Alysha spent five years working for AOL during the period when the company was acquired by Verizon, and then proceeded to purchase Yahoo. After AOL, Alysha moved into the startup space, helping adtech companies build products for connected TV.
Also Read: Synchronoss Introduces Enhanced Version of Flagship Personal Cloud Platform
Since 2021, she has been working as Global Publisher Partnerships Director for Publica, owned by Integral Ad Science. Publica is a leading CTV ad server, and was the first to introduce a unified auction process for streaming publishers.
Alysha’s role at Brand Metrics will be to work alongside Head of CTV, Robby Kraai, to create innovative CTV solutions that will add an extra dimension to Brand Metrics’ existing measurement products, helping CTV customers gain industry-leading insights into how campaigns are working on their platforms.
Commenting on her move, Alysha said, “I am thrilled to join the powerhouse team at Brand Metrics and extend their core, trusted products to the CTV ecosystem. Providing real user insights to validate brand lift empowers both sell and buy sides to drive the right level of revenue to enhance the user experience.”
Brand Metrics Chief Revenue Officer Elwin Gastelaars added, “We are excited to continue our growth trajectory in the US and welcome Alysha Dino into our team. I’m confident that this will accelerate our CTV growth globally. With Alysha’s background at Publica/IAS, we are adding strong knowledge and experience that will help bring our product development to the next level. As we see continued need for measurement in the CTV space, I believe this is the right investment in Brand Metrics’ future.”
About Brand Metrics
Brand Metrics provides a market-leading platform to measure brand uplift for digital ad campaigns, including display, branded content and video, even campaigns as small as 50,000 impressions, to ensure publishers have tangible proof of their value for even smaller clients. Simple and powerful, its survey-based SaaS technology calculates brand lift across four key metrics: awareness, consideration, brand preference and action intent, and compares these scores against Brand Metrics’ global benchmarks, allowing full comparability from campaign to campaign. Its SaaS technology is used by over 60 global publishers including The Guardian, News UK, National World, Business Insider, Gannett, Bloomberg, Financial Times and Burda Forward, providing them with tangible proof of their sites’ value.
Comments are closed.