Braze named Leader in the 2025 Gartner Magic Quadrant for Multichannel Marketing Hubs

Braze, the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, announced that it has been positioned by Gartner as a Leader in the Magic Quadrant for Multichannel Marketing Hubs for its AI-powered customer engagement platform. The evaluation was based on specific criteria that analyzed the company’s overall Completeness of Vision and Ability to Execute.

“This marks the third consecutive year that Braze has been named a Leader by Gartner® Magic Quadrant™, a recognition that we believe underscores our commitment to help brands turn action into interaction by delivering personalized AI-powered experiences at scale,” said Bill Magnuson, Cofounder and CEO of Braze. “As a Leader in the market we are passionate about amplifying and advancing the customer engagement industry overall by offering intelligent, adaptable, and composable personalization solutions that enable marketers to drive strong business outcomes.”

Braze has continuously prioritized product development across the platform, such as with the recent acquisition of OfferFit and expansion of BrazeAIᵀᴹ which help marketers ideate, create, test, and improve their customer engagement programs. Braze continues to focus on product innovation, doubling down on native support for new channels like RCS messaging and Banners, introducing the Braze Data Platform to support data agility, and bringing forth new tools that have deepened the platform’s reporting and analytics capabilities.

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Magic Quadrant reports are a culmination of research in specific markets, providing a wide-angle view of the graphical competitive positioning of four types of technology providers. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables you to compare a technology provider’s strengths and challenges with your specific needs.

SOURCE: BusinessWire