Captify and Adalyser Partner to Power Premium TV Targeting with Search Intent Data
Captify has partnered with Adalyser to integrate its real-time search intent data into Adalyser’s ActiveVoice Store platform, bringing enhanced targeting capabilities to premium TV inventory across the UK. The collaboration enables advertisers to tap into real-world consumer search behavior to deliver more relevant and effective campaigns across linear TV, VOD, AVOD, and SVOD formats. By combining Captify’s intent-driven insights with Adalyser’s premium TV ecosystem, the partnership allows brands to build audience segments, launch campaigns, and measure performance with greater precision.
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This streamlined three-step process offers a scalable way to bridge the gap between digital intent signals and traditional TV planning. The integration empowers marketers to reach more precise audiences in a fragmented media environment, while improving cost-efficiency and campaign outcomes. With early success seen by clients leveraging this combined solution, the partnership sets a new benchmark in omnichannel advertising by aligning digital intelligence with premium broadcast inventory. This move further strengthens Captify’s position in the TV advertising space and reinforces Adalyser’s mission to simplify advanced targeting across complex media landscapes.
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