CivicScience and The Atlantic Join Forces to Elevate Advertising with Real-Time Consumer Insights

CivicScience, a leader in consumer analytics and advertising technology, announced a strategic partnership with The Atlantic to integrate real-time survey data and audience intelligence into the publication’s advertising and research operations.

Leveraging CivicScience’s proprietary survey methodology and expansive consumer database-built from millions of daily responses across digital platforms-The Atlantic will now deliver enhanced advertising capabilities backed by real-time insights into consumer attitudes, demographics, interests, and purchase intent.

This collaboration strengthens The Atlantic’s value proposition for advertisers by providing data-rich performance metrics and precise audience targeting. The integration of CivicScience’s real-time intelligence into The Atlantic’s advertising and business strategies will also open the door for broader innovation and future joint initiatives.

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“The media industry is evolving rapidly, and partnerships like ours with The Atlantic represent the future of how multi-platform publishers and technology companies can work together to create value for all stakeholders,” said Gretchen Tibbits, President and COO of CivicScience. “By combining The Atlantic’s reach with our real-time consumer intelligence, we’re enabling a more sophisticated approach to audience understanding that benefits everyone in the ecosystem.”

“Data-driven advertising is essential in today’s media landscape, and CivicScience’s real-time consumer intelligence gives us a powerful tool to better understand both our audience and the broader American public,” said Susan Parker, SVP, Innovation & Ad Product at The Atlantic. “This partnership enhances our ability to deliver more precise targeting and deeper engagement opportunities for our advertising partners, while also unlocking new ways to measure effectiveness and track consumer perception over time. We’re excited about the depth of insight this collaboration will bring to our clients.”

By combining The Atlantic’s trusted reach and editorial influence with CivicScience’s deep audience analytics, the partnership sets a new benchmark for data-driven media strategies—offering advertisers smarter targeting, greater accountability, and stronger engagement opportunities.