Calix Unveils Next-Generation Engagement Cloud to Power Hyper-Personalized Subscriber Experiences

Calix Inc. has introduced the next evolution of Calix Engagement Cloud on the Calix Platform, equipping broadband service providers with advanced tools to deliver highly personalized subscriber experiences at scale. Designed to help providers treat every customer like an “audience of one,” the enhanced Engagement Cloud strengthens data-driven marketing capabilities while preparing the foundation for AI-powered automation through the upcoming Calix Agent Workforce™.

The latest release of Engagement Cloud gives communications service providers (CSPs) the ability to better segment their audiences, run more targeted and effective campaigns, and increase critical performance metrics like customer lifetime value (CLV) and average revenue per user (ARPU). Engagement Cloud helps bring together critical information like billing data, wi-fi performance, usage patterns, and third-party information with the intelligence needed to execute targeted and actionable marketing campaigns.

According to Calix Market Insights, personalization plays a decisive role in subscriber behavior. Approximately 43 percent of subscribers report that tailored, lifestyle-based offers strongly influence their provider selection. Providers meeting these expectations are already seeing measurable results. Peñasco Valley Telephone Cooperative has recorded a 7 percent ARPU lift, Highline 15 percent, and Home Telecom 17 percent within six months of adopting personalization-driven strategies.

Also Read: Smart Communications Expands Conversation Cloud™ With Enterprise-Ready, Compliant AI Innovations

Advancing AI-Driven Targeting and Campaign Execution

A key addition coming soon to Engagement Cloud is the Calix Segment Builder agent—the first dedicated agent within the Calix Agent Workforce. Built to automate repetitive targeting processes using real-time data insights, the Segment Builder agent will enable marketers to streamline audience creation and campaign preparation while driving revenue growth more efficiently.

With deeper integration between Engagement Cloud and CommandIQ®, Calix is also enhancing how providers connect directly with subscribers through mobile app experiences.

What’s New in the Next-Generation Engagement Cloud

CommandIQ Promo Tiles to Increase Engagement and ARPU

New promo and announcement tiles embedded within the CommandIQ subscriber app allow providers to surface targeted offers directly where subscribers already interact. As a central touchpoint in the digital subscriber journey, CommandIQ becomes a strategic channel for AI-driven personalization. Over time, in-app experiences grow increasingly intelligent, supporting higher adoption rates, improved service attach rates, and ARPU growth—without increasing marketing workload.

Enhanced Market Insights to Streamline Go-to-Market Execution

Engagement Cloud now offers clearer, more actionable segmentation tools to speed up campaign planning. Pre-built and recommended audience segments help providers quickly identify prospects and subscribers based on shared attributes such as needs, lifestyle, or household type. Teams can upload .KMZ files to create layered geomaps that display fiber lines, network exchanges, new developments, funding zones, and service addresses. This geographic intelligence simplifies territory planning and targeted outreach. Campaigns can be launched, optimized, and managed within a redesigned single-page campaign builder—laying critical groundwork for future AI-powered automation of segmentation and campaign workflows.

Centralized Dashboard and Data Quality Controls for Smarter Marketing Governance

The enhanced business intelligence dashboard centralizes subscriber insights, letting marketing teams evaluate shared preferences, usage trends, and overall subscriber health from one single unified view. A dedicated data quality page proactively flags billing inconsistencies and anomalies before they compromise targeting accuracy or campaign outcomes. These governance tools give providers greater confidence in personalization efforts while retaining flexibility for adjusting campaigns mid-flight based on subscriber behavior and performance signals.

Enabling Faster Value Through Calix Success™

To accelerate adoption, the Calix Success™ organization provides in-product guidance, expert-led webinars, office hours, and expanded knowledge base resources. These structured enablement programs ensure marketing teams can quickly operationalize new features and achieve measurable business impact.

Tanna Hanna, chief brand officer at ALLO Communications, said: “We continue to be excited about the advancement Calix is making for Engagement Cloud as we ready our teams to implement the Calix Agent Workforce. These critical updates will help us change our go-to-market equally in busy, competitive metro areas and in smaller communities. Now, we can visualize our service areas and target segments in minutes—not hours—and deliver relevant, personalized offers to our subscribers. That speeds up product launches, lowers operational costs, and sets a clear path toward smarter, AI-driven engagement in the future.”

Amrit Chaudhuri, chief marketing officer at Calix, said: “Calix Engagement Cloud continues to strengthen its role as the growth engine for service providers. With these latest advancements, providers of any size can quickly deliver the right campaigns to the right segments and create more meaningful subscriber touchpoints. Marketers are on the front lines of this evolution, and Calix is helping them drive outcomes that matter: acquiring new subscribers, increasing revenue from existing ones, and lowering churn. That is the fast path to growth in telecommunications. Later this year, when service providers begin deploying the Calix Agent Workforce, marketers will be the first to benefit from a new era of human-AI collaboration.”

Driving Growth Through Personalization and AI in Telecommunications

With increasing competition in broadband and telecommunications sectors, personalization has turned from a competitive advantage to a standard expectation. In order to ensure that service providers can address the changing personalization expectations of their subscribers, Calix has introduced its next-generation Engagement Cloud.

Through the integration of actionable data, app engagement, campaign delivery, and AI-based workflows, Calix is revolutionizing the way in which service providers increase ARPUs, decrease churn, and build sustainable subscriber relationships – one personalized interaction at a time.